Legal directories:
Playing the submissions 'game' to win


Wednesday 10th October, 9.30am - 10.30am

Not only does legal directory recognition help you win new business and establish new relationships, it also helps a law firm and individual lawyers to raise their profile.

The process of getting recognition starts with making a submission to the legal directories. 

This is often a frantic and frustrating process for busy lawyers and law firm marketers.  Pulling together the required information, in the required format within the timescales is challenging.  Experience suggests that each submission, done thoroughly, takes an average of between 15 to 25 hours, including approximately 5 hours of partner time.  This is a massive investment in time so it is important that you have a strategic approach to your legal directory submissions.

Many law firms, lawyers and law firm marketers get frustrated by the 'process' of getting recognition in the legal directories.  From making submissions, choosing referees to the frustrations of lack of recognition many months later when the directories are published. 

If some of these challenges sound familiar and you would like to have a more strategic and 'winning' approach to your legal directory submissions then you will benefit from attending this free webinar where you will learn:

  1. What the legal directories are looking for and how to provide them with the information they need and not 'overload' your submission with irrelevant and distracting content.

  2. Which areas you should make submissions for, and which you should not.

  3. How to run an effective process that reduces the amount of time it takes to produce each submission - both lawyer and law firm marketer time - whilst ensuring you make a thorough, high quality submission.

  4. The 3 top factors that will influence your rankings.

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