Superman, kryptonite and iPhone's; ten years on, what has changed?

December 7, 2017


2007 was a fascinating year with some interesting news and developments including:

  • Kryptonite, the stuff of Superman legend, was discovered; only it turned out to be white, not green, and it doesn’t glow!

  • The bank interest rate rose to 5.25% in January.

  • Northern Rock collapsed.

  • UK families were put on fraud alert after the Government admitted two computer discs (remember them?) containing the personal details of 25 million people had disappeared.

  • The iPhone was launched – the first ‘smartphone’.

  • It became possible to stream TV on your PC.

  • There were circa 73 billion searches on google worldwide (source:

So, in 2017 what has changed and how has the world moved on?

The iPhone was followed by the iPad, the Apple Watch and is now onto its 7th generation phone with the 8th generation apparently not far off.

The world we live in now is very different to 2007. Yes, some things are similar; but the way we live our lives, buy our products and services and expect access to information and advice has changed considerably.

  • Google now has something in the region of at least 2+ trillion searches per month. That equates to 63,000 searches per second or 5.5 billion searches per day. Think about that for a second.

  • UK online retail sales were reported to be £133bn in 2016. This is up 16% on 2015 and there have been similar increases year on year. 

  • 87% of UK consumers have bought at least one product online in the last 12 months.

But what has this got to do with law firms?

The world is changing and changing fast. How people access information and their purchasing behaviours and decisions are different and are constantly evolving. Technology is the biggest, but not only, driver of this change. Consumer (client) expectations and accessibility are also key things that are changing.


And yet what are you doing differently as a law firm to find, get and grow your clients and law firm? 

Have you changed your approach to marketing and business development? Have you moved on from the culture of events and Yellow Pages being at the heart of your marketing strategy?

Whilst some have, many have not – as I can see from picking up the (much thinner) yellow pages that recently landed on my door mat.

The world is changing, you need to start doing different things so you can start getting different and better results and be attuned to what your clients want, need and expect. 

If you would like to know more about what you can do to make your marketing better, please join me at a FREE webinar I am running on Wednesday 12th July at 9.30am. 

Law firm marketing that delivers: The 5 things every law firm must do

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