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Effective law firm marketing is the result of several factors. This checklist is a useful reminder of the key things that need to be in place if you are going to get the right results from your marketing. It covers the key areas of:
• Law firm strategy and vision
• Position and brand
• Marketing and business development strategy, planning and reporting
• Finding and getting clients
• Growing clients
• Marketing and business development infrastructure and processes

Effective law firm marketing checklist

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